
Pinocchio. 2023
This is the artist’s very first work, created on an Apple iPad using a stylus and the Procreate app — and the one in which he unexpectedly discovered something entirely new: a personal, unmistakable style, instantly recognizable.
This marks a moment of creative revelation, when the line stops mimicking and begins to speak with its own voice.
It’s not just a beginning — it’s a leap into the unknown, driven by the belief that the path will emerge through the act of drawing itself.
Here, you can clearly see the signature — SERJ.
In later works, it becomes harder to spot, but it’s always there: hidden, embedded, and disguised.
The artist’s personal mark.


